近年，廣告商在品牌知名度方面，銳意投放資源，務求產出最佳效應。 事實上，富創意之推廣活動，效果遠比一般傳媒 (電視、地鐵、巴士、報章雜誌、印刷品)更留印象。原因是互動推廣，能確切讓消費者清晰了解產品之獨特性，及其優越性，而傳統媒體廣告未能造出預期效果。“MJ” 宗旨在於協助廣告商舉辦 ”項目推廣” 及投放 ”傳播媒體” ，兩者配合，相輔相成。

Today, Advertisers put more efforts to generate top noise level for Brand/Product. As a matter of fact, innovative promotions may arouse much product awareness than regular media tools (TV, MTR, bus, media, printing). The only reason is: Events & Promotions can strongly deliver Brand/Product’s uniqueness & superiority to potential consumers. “MJ” aims to reinforce Advertisers the executions of both Events and Advertising to obtain the best effect.